Wouldn’t you have just HATED to be in the staff meeting after Stephenie Meyer’s Twilight series exploded? They’re playing catch-up now, with Harlequin launching its own line of teen romances, Harlequin Teen (it’s a short article, go ahead and click the link):
Harlequin is feeling like a kid again. The 60-year-old publisher of classic bodice-rippers is rolling out its newest imprint: Harlequin Teen.
“These books specifically focus on teen protagonists, which is not something Harlequin has done a whole lot of,” says the publisher’s Natashya Wilson.
Add Harlequin to the list of publishers that have fallen hard for teen readers, thanks to the seismic sales of Stephenie Meyer’s teen vampire series “Twilight.”
Yet more proof that the publishing industry is out of touch and disconnected.
Other publishers including HarperTeen and Razorbill are already benefiting from the growing hunger for teen romances laced with supernatural and paranormal elements.
I think there’s a lesson to be learned here. People, whether young adults, or full-grown adults, never seem to tire of these paranormal storylines, no matter what the industry thinks. I had to go look up Meyer’s books to see who she did publish with (looks like it was Little, Brown). I have to wonder if she submitted elsewhere and was rejected by an unpaid intern…