And here we go. I knew it wouldn’t take long before they started with this. To wit: Barnes & Noble’s new e-book reader, the Nook:
And look what we have across the bottom panel: Ads! Right now they’re displaying books, but I’m sure that’s easy enough to change. According to this article in Marketing Vox it’s only the beginning:
As print publishers increasingly seek to diversify into the digital space, these efforts will lead to more granular opportunities to target advertising locally, or by gender, or by consumer taste.
The only thing that surprises me here is that B&N beat Amazon to the punch.
Somehow, they say you can loan e-books, free of charge for up to fourteen days:
You can share nook to nook, but it doesn’t stop there. Using the new Barnes & Noble LendMe™ technology… you will be able to lend to and from any iPhone™, iPod touch®, BlackBerry®, PC, or Mac®, with the free Barnes and Noble eReader software downloaded on it.
Interesting development. The nook starts shipping in November, you can pre-order them now. Whatever. Just give me the hardcopy.